About Hugo & Rose

Hi there, I’m Rose — and I’m so happy you’ve found your way to my boutique.

Ten years ago, with nothing more than a deep love for timeless style and a quiet dream, I opened Hugo & Rose in California. I wasn’t sure what the future would hold — I just knew I wanted to create something meaningful. Something personal. Something beautiful.

Over the years, this boutique has grown into so much more than a place to shop. It’s become a space where confidence is celebrated, elegance is embraced, and women from all walks of life come together through a shared love for well-made pieces with soul.

A Southern Soul with a Global Heart

California taught me about charm. About slowing down. About the beauty in simplicity. That spirit lives in every detail — from the fabrics I choose to the way I speak to my customers. And while this boutique was born in California, it now serves women all across the country.

Fashion, But Deeper

I’ve always believed fashion is more than fabric. It’s about how something makes you feel — strong, soft, radiant, grounded. That’s why I handpick every item in my collection with care, attention, and love. If it doesn’t make me smile, it doesn’t make the cut.

This boutique has weathered trends, seasons, and even storms. But what’s stayed constant is the connection I’ve shared with my customers. Some of you have been with me from the very beginning. Some are just discovering us now. Either way, I want to say: thank you.